SAWC Fall 2011
Rio All Suite Hotel and Convention Center
Las Vegas, Nevada
October 13–15, 2011
The third annual SAWC Fall was another great success with more than 1100 clinicians and 85 exhibiting companies in attendance. In case you weren’t able to attend, we’ve spotlighted a few product and partnership announcements that occurred at the meeting.
Association for the Advancement of Wound Care (AAWC) Partners With Applied Computer Education Services, Inc (ACES) To Offer “Virtual Wound™,” — Web-Based Education for Wound Care Specialists
The Association for the Advancement of Wound Care (AAWC) will now offer the Virtual Wound™ — an exciting and unique online educational opportunity for AAWC members through a partnership with Applied Computer Education Services, Inc (ACES). Grounded in best practice and evidence-based medicine, the Virtual Wound provides an unparalleled learning experience that is self-paced and interactive. The program blends traditional teaching with advances in technology. Through an interactive user interface, the program provides a basic wound assessment tool, followed by five learning modules featuring a wounded “avatar” (graphical representation of a wounded human being). The modules embrace all aspects of adult learning with high-fidelity computer generated scenarios, photographs, and real-world case presentations. The learner is able to examine and treat the injury while guided by best practices and simultaneously receiving visual feedback about the interventions and plan of care.
The availability of the Virtual Wound modules helps foster AAWC’s goal to spread awareness about advanced, evidence-based wound care. The Virtual Wound is time-efficient, cost-efficient, intuitive, and user-friendly. Directed questions, supplemental resources, and video lessons guide the learner through the pathophysiology, examination, and interventions for specific wound etiologies. The experience mimics that of real world clinical decision-making based upon a case history and avatar presentation. As the learner interacts, examines, and manages the avatar, the wound evolves, providing the user with a comprehensive experience for knowledge acquisition. This allows for “successful failure” — where learners can make mistakes without harm to real patients.
Wound care medical specialists are encouraged to view the AAWC website at www.aawconline.org  to sample the Virtual Wound and to join AAWC for full access to the entire set of modules.
NovaBay Pharmaceuticals Spotlights NeutroPhase® at SAWC Fall
NovaBay Pharmaceuticals, Inc (Emeryville, CA), a clinical-stage biotechnology company developing non-antibiotic anti-infective agents for topical nonsystemic applications, introduced NeutroPhase at booth #525 in the SAWC Fall exhibit hall in addition to hosting a breakfast satellite session featuring Dr. Ron Najafi, Dr. Robert Kirsner, and Dr. John Crew.
NeutroPhase is the only pure, isotonic stable hypochlorous acid solution that is packaged in a convenient glass container, which will insure its long-term shelf stability. Hypochlorous acid is an anti-biofilm, broad-spectrum, antimicrobial agent while being safe and well tolerated in human tissues.
NovaBay’s CEO Ron Najafi, PhD said, “Our main objective is to introduce NeutroPhase to wound care specialists who treat patients with chronic nonhealing wounds. Chronic nonhealing wounds are a serious unmet clinical need, and we strongly believe NeutroPhase offers a new and better standard of care. We anticipate a market launch in 2012.”
Dr. Najafi presented NeutroPhase at a breakfast symposium on Saturday morning, October 15, to highlight the value of NeutroPhase for Wound Care in accelerating the healing of chronic, nonhealing wounds. Dr. Robert S. Kirsner, MD, PhD, vice chairman of Stiefel Laboratories, Chair of the Department of Dermatology & Cutaneous Surgery, and Chief of Dermatology at the University of Miami School of Medicine, spoke about management of bacterial biofilm in wound care and moderated the session. Additionally, Dr. John Crew, MD, vascular surgeon at the San Francisco Wound Care Center-Seton Medical Center, presented selected examples of the more than 30 clinical cases studied using NeutroPhase, with and without negative pressure wound therapy (NPWT), to accelerate the healing of chronic nonhealing wounds. Factors contributing to the impairment of healing such as the presence of bacterial infection, drug resistant bacteria, biofilm, tissue maceration, ischemia, venous stasis, and foreign bodies were discussed.
Visit www.novabaypharma.com  for more information about NeutroPhase.
Derma Sciences Launches MEDIHONEY® Gel at SAWC Fall 2011
Derma Sciences, Inc (Princeton, NJ), a medical device and pharmaceutical company focused on advanced wound care, announced the launch of its latest formulation of MEDIHONEY®, the 0.5 oz MEDIHONEY® Gel, at the 2011 SAWC Fall.
MEDIHONEY Gel is a patented formulation with 80% active Leptospermum honey and 20% natural gelling agents. The gel has improved physical stability, allowing the product to remain at the site of the wound for an extended time, even in the presence of wound fluid and body heat.
“We are very excited to add MEDIHONEY Gel to our existing line of wound care products,” said Derma Sciences chairman and CEO Edward J. Quilty. “The gel formulation will make for much easier application for caregivers and offers patients improved clinical outcomes.”
Derma Sciences also presented 5 posters that featured Derma Sciences’ advanced wound care product portfolio, including XTRASORB® and MEDIHONEY® Wound Dressings:
• Utilization of a Novel Active Leptospermum Honey Gel Dressing for Debridement and Healing of Venous Leg Ulcers — Jennifer Gardner, PT, DPT, CWS, Manager, Wound Care Services, Underwood-Memorial Hospital and Tara Murphy, RN, BSN, Nurse, Underwood Memorial
• The Use of Active Leptospermum Honey Dressings on Challenging Patients in an Indigent Wound Clinic — LaVerne Graves, RN, BSN, CLNC, CWS, Nurse, AtlantiCare Regional Medical Center
• The Use of Active Leptospermum Honey Dressings in Common Pediatric Wound Etiologies — Roxana Reyna, RNC, WCC, Wound Care Nurse, Driscoll Children’s Hospital
• A Novel Approach to the Effective Management of a Nonhealing Peristomal Wound — Shirley Stille, RN, BAN, CWOCN, CFCN, Wound, Ostomy Continence and Footcare Nurse, Riverwood Healthcare
• Protease Modification by Super Absorbent Polymer Dressings—Marcy Turkos, PT, DPT, CWS; Kimberly Stallo, BS, RN, CWOCN, Derma Sciences
“These poster presentations showcase the robust nature of the advanced wound care product line for Derma Sciences,” stated Mr. Quilty. “It is our goal to educate wound care clinicians about the many advantages of honey-based wound treatments and the SAWC is the perfect opportunity for us to reach that audience."
Visit www.dermasciences.com  for more information about the new MEDIHONEY Gel.